5 seconds is all it takes for a customer to decide whether they are going to stay in your store or not, find out how HYscent can guarantee they stay through the power of scent.
There seems to be a certain phrase buzzing around the fragrance industry at the minute, and the chances are you’ve probably heard it and either had no idea what it means or at least tried to pretend you know what it means. The phrase we’re referring to, of course, is Scent Marketing.
Before we begin, let’s look at the scent marketing definition so we’re all clear. Scent marketing also referred to as scent memory, aroma or smell marketing is using fragrance for commercial or marketing purposes. By using odour, businesses are able to form emotional connections with consumers, resulting in brand loyalty and encouraging customers to spend more time within retail environments, hotels, offices, or any required space.
But the question is, does it really work? The answer is easy, without a doubt. Let’s dive into some examples that highlight just how effective scent marketing can be if done the right way.
A recent Samsung study revealed that when customers are subject to a company fragrance, time spent shopping was increased by a massive 26%, and they visited three times more product categories.
But of course, it doesn’t end there. Other major brands such as Dunkin’ Donuts saw a spike in visitors in their stores by 16% near bus routes where they installed coffee aroma atomizers. Nike also found that their scent marketing strategies increased intent to purchase by a massive 80 per cent.
Even airports have started to jump on the scent marketing bandwagon. Heathrow Airport has created a ‘scent globe’ in Terminal 2 that allows customers to experience ambient scenting from around the world. Whether that’s the tobacco, jasmine and coffee fragrance of Brazil, or the lemongrass, ginger and coconut scent of Thailand, the globe certainly makes for a unique customer experience.
Convinced now? Good.
Now for the slightly more technical and scientific part. According to research, our sense of smell affects about 75% of our daily emotions and is heavily linked to memory. Unlike our other senses, our sense of smell is processed slightly differently, through the limbic system. The limbic system is the part of the brain that’s in charge of our perceptions, emotions and memories.
Amazingly, humans have over one thousand odour receptors within their olfactory system, meaning we can identify over 10,000 individual scents. Pretty impressive, right? Scent marketing is, therefore, able to create the desired reaction from the consumer by imprinting a bespoke and pleasant smell into the customers’ emotional core and scent memory.
So, if you’re currently asking yourself whether scent marketing could have a positive impact on your business and brand experience, the answer is most probably yes.
HYscent can provide scent marketing solutions for the following industries:
- Scent marketing for healthcare industries
- Scent marketing for retail spaces
- Scent marketing for hospitality
- Scent marketing for offices
- Scent marketing for GYMs
- Scent marketing for care homes
- Scent marketing for pet care
- Scent marketing for industrial industries
- Scent marketing for schools and educational facilities
- Scent marketing for managed properties
If you are up to date with HYscent news, (if not, make sure you’re subscribed to our newsletter so you never miss anything) you’ll know that we’ve recently created some beautifully bespoke fragrances to help businesses integrate scent into their marketing strategies. Some of our favourites are our Baked Bread scent designed to entice customers into buying baked goods in supermarket stores. Green Leaves is another bespoke fragrance created specifically for our Scandinavian clients and aimed to capture the effortless beauty of their culture.
To find out how HYscent can bring your brand to life through the power of scent and scent marketing, get in contact with one of our lovely team members today.