With the ever-growing travel and tourism industry, navigating the world has never been easier. Thanks to technology and transport, the world has become smaller and the potential to explore its surface much greater. However, while we may now be able to travel anywhere we see fit, needless to say this hasn’t always been the case.…
As we go through the process of growing to an age where we begin to have independent thought, we usually take it as gospel that the given structure of schooling, that is by and large the same all across the world, is the right way of being taught. There is rarely an example of where…
Despite the common conception that restaurants were curated and developed in Paris, France in the years leading up to the French Revolution, the act of eating a meal in exchange for money away from your home has been going on for millennia. We now see the restaurant industry as one of the most adopted in…
Gambling is one of the most lucrative industries the world has ever seen, generating revenues of up to 45 billion dollars a year with reports suggesting that by 2024 we may see yearly revenues rising up to 94 billion dollars. While the first established casino wasn’t found until the 17th century in Venice, Italy,…
When you refer to the word retail, it implies the sale of goods from one person to another in relatively small quantities for the use of consumption. So when you think of retail stores you may instinctively think of stores like Walmart or Costco, however, if you go off the definition of retail, as stated…
Gyms and fitness and wellness centres are becoming increasingly popular in the 21st century with a large proportion of the world becoming health obsessed. However, the high-tech health club, with cutting edge machines and the best personal trainers money can buy that we are all so accustomed to today, has taken centuries to come into…
The Lily is the common name of the flowering plant belonging to the genus Lilium of the family Liliaceae. Native to Asia, Europe and North America, the lily is known to have more than 100 species with tons of cultivated varieties. The results that we see today are wonderful, long-lasting flowers that come in a…
The Mango is a juicy, sweet stone fruit that is native to Southern Asia, especially cropping up in Burma and Eastern India. However, the mango does in fact actually exist in two forms, one hailing from India while the other is indigenous to the Philippines and other areas in Southeast Asia. The Indian form is…
The pomegranate, or Punica Granatum is a deciduous shrub from the Lythraceae family that bears a red fruit. Categorised as a berry, the pomegranate offers fruit around 5-12cm in diameter. In looks, the berry is round and red in colour that looks much like an apple with a flower-shaped stem. The skin of the pomegranate…
Ceylon cinnamon is part of the cinnamon family also known as Cinnamomum verum or the true cinnamon tree. It is a small evergreen tree that is known to originate from Sri Lanka in the Lauraceae family. Although many types of cinnamon are known to be created from the inner bark of the Cinnamomum species, it…
Vanilla may well be most commonly known for its association with ice cream, as the most staple of flavours. However, people often forget or are unaware that vanilla is actually a flavouring from the orchid family of flowers. vanilla is, in fact, the only edible fruit from the orchid family, which is the largest family…
When you think of the word kismet, words like existential, transcendent, destiny and fate probably come to mind. However, those English words are just derivatives that we have placed on the original word that has been appropriated from the Arabic word ‘qisma’, meaning portion or lot. Considering this, what does kismet actually mean? Most people…
In Asian cultures, the distinctive aroma and flavour of lemongrass is well renowned and familiar. Used mainly as an extra, to add a pop of lemony zing to many popular dishes, lemongrass is a stalwart in Asian cooking culture. The aptly named lemongrass is in the group of true grass, however, it’s actually more closely…
First and foremost, we drink coffee to enjoy its rich aroma and unique notes of flavour, but have you ever wondered why the smell of coffee has the ability produce such an invigorating and uplifting sense of wellbeing? In their rawest form, coffee beans don’t usually have much of a distinctive smell at all,…
Lavender is a flowering plant associated with the Mint family and is known for its beauty, floral fragrances and multiple uses. The history dates back around 2500 years and it’s thought that it originated from The Middle East, India and The Mediterranean. Today it is still cultivated across these regions as well as Europe, Australia,…
What is scent marketing? Scent marketing is a tool utilised by tons of industries including hospitality, retail and fitness, to name a few, that essentially aims to give the business an edge in very competitive markets. By diffusing the perfectly selected scent, in line with your brand’s identity and customer’s likes, the ideal atmosphere for…
The time is coming when the days are longer and the weather warmer, we’ve braved winter’s storms and we’re most definitely ready for a bit of sunshine! But spring doesn’t have to start on the outside we can start it right in your building! Take a look at some of our most popular scents that…
HYscents 2019 HYlights and what a year it has been! We have just taken a moment to look back on 2019, what a year it was for HYscent. We have gotten to travel the world, from Australia to London and from Korea to Helsinki, HYscent is now recognised around the globe and I couldn’t be…
After an incredibly successful trip to The States you’d think that some time off was due. Well you’d be wrong in thinking that, at least for now. After a lengthy eleven hour flight and a three and a half hour layover in London, I was back on a plane to Helsinki. Absolutely finished, some shuteye…
No rest for the wicked… apparently. November was another busy month as I had to jet back out of the country, this time I flew out to America with lots going on for both myself and the team. First up was the Big Apple followed by Las Vegas with Los Angeles as my last stop.…
After a successful and busy time in Hong Kong, Simon jets off to Korea to reconnect with another friend and long-term HYscent representative, Kee. Although, don’t be too envious, as Simon departs Hong Kong at 11.25pm only to arrive in Seoul at 5.45am! However, the tasty meal and beverage certainly makes it a little…
As the HYscent brand continues to expand across the world, it requires Simon to visit all the fantastic countries that are embracing the power of fragrance marketing. For that reason, the mastermind behind HYscent is jetting back off to Southeast Asia in style, to pay both new and old clients a visit. We’re almost…
As you’ll already know, HYscent is always up to exciting things across the globe, and this month has been no exception. Keep reading to discover exactly what we’ve been up to, and where! Start as you mean to go on, and in this case, it’s a rather big high. HYscent was approached by sportswear…
Here at HYscent we think it’s important to never stop learning. As it turns out, our distributors at VFC also believe that too. They’ve been getting up to some amazing things in the name of HYscent, by offering training courses on our scent machines. Who else wants to go back to the classroom? …
Start spreading the news, HYscent is leaving today… for NYC! It appears that Simon just can’t sit still for long without getting itchy feet. This time, it’s the concrete jungle that’s taken his fancy! Although, it certainly isn’t Solo and Dual’s first-time hitting big apple, as neighbouring New Jersey is actually the home of HYscent…
Just when you thought it was all over, Simon is off again! But this time he’s swapping wings for wheels and driving 500 road miles from Cornwall to Ghent, Belgium. Did you know that Ghent is actually the largest city of the East Flanders region in Belgium after Antwerp? This makes it the perfect…
Simon arrives in Bangalore, India in the early hours of the morning, when Simon decides it’s the perfect time for some meditation. After all, he’ll be needing a lot of energy for his first full-day in India tomorrow. Prithviraj, the Area Sales Manager for HYscent India distributor, Mystair, for over six years, comes…
Prepare yourself Bangkok, because HYscent has just arrived to create a storm of beautifully scented spaces. Simon is picked up in a chauffeur driven car and taken to his equally fancy hotel room. Simon spends the next three hours meeting one of HYscent’s newest distributor in Thailand, Seksan from Rubbermaid. Not only grateful to have…
The next 3 days have got off to a good start judging by Simon’s luxurious hotel room, top floor views, a 46” Samsung HDTV and a very inviting bath. Simon would love for you to meet Trish and Ray Butler of Pure Concepts. Trish and Ray have been distributing HYscent products for an amazing six…
After a 22-hour flight, Simon is officially down under! With a hotel room view of the Sydney North Shore, Simon isn’t entirely convinced he’s going to want to leave. It’s Simon’s first morning in Sydney, and there’s only one place you’ll be able to find him. In the head office of Star Hygiene…
Simon finally gets to catch a few hours of sleep on his way to Korea, where he’ll be spending the next six days meeting with legendary HYscent distributors and pitching HYscent scent diffusers in Korea. Simon meets the master distributor of Korea, Kee Kwon. The boys catch up over a refreshing drink and plot on…
Simon sadly waves goodbye to the infectious and positive energy of his incredible Vietnamese colleagues and heads off for another plane journey. This time, HYscent is off to the bustling and vibrant Hong Kong. Simon catches the air train from the airport, and five quick stops later he arrives at Tin Hau, feeling a little…
After a slightly painful and early start, Simon bids farewell to Malaysia and is on his way to Vietnam! All is made a little easier with this gorgeous sunrise and impressive breakfast buffet on route, however. After a grand total of one hour’s sleep, Simon has chance to briefly admire the view of the Saigon…
Simon’s adventure around the globe has well and truly begun. So far, HYscent has touched down in Vietnam, Malaysia, Hong Kong and Korea, spreading the word about the incredible power of fragrance. It’s certainly been a whirlwind of meeting new friends, reconnecting with old friends, winning some incredible business and trying some very tasty food,…
5 seconds is all it takes for a customer to decide whether they are going to stay in your store or not, find out how HYscent can guarantee they stay through the power of scent. There seems to be a certain phrase buzzing around the fragrance industry at the minute, and the chances are you’ve…
Simon Sassoon, the brilliant mind behind HYscent, reveals the unlikely moment his business idea was born and gives us an inside scoop into the exciting and innovative scent marketing industry. Can you tell us a bit about the birth of HYscent? I was visiting a friend of mine who was exhibiting her…
We’re off on a Far-East adventure, and you’re invited… Brazilian lyricist Paulo Coelho once said, “If you think adventures are dangerous, try routine: It’s lethal.” This is something that HYscent’s creator and founder, Simon Sassoon wholeheartedly embraces when it comes to ensuring the HYscent brand continues to make waves across the globe. Simon is…
Well yes, sometimes I have to do the networking but what a delight it is to get out there and meet old and new customers! Attended by over 700 exhibitors, including dear old HYscent, it’s an invaluable resource for honing a competitive edge, expanding globally and growing a company. Not to mention seeing the actual…
This week has seen the breaking news that if we as humans don’t ratchet up our efforts towards climate change, we’re all shafted, pretty much. My hood: don’t mess it up – For those of you already on board, who understand why HYscent is the only ecologically sound system verses aerosol fragrancing, well, there’s always…
Such an energetic and vibrant city! I was lucky enough to go and also welcome new distributors into the HYscent family. Jean Concalves, Miquel, Simon and Ignacio and Miquel having a HYscent Hug You know what else – Barcelona, famous for its flower festivals, was such a fragrance inspiration for the future. I loved it.…
Yes, I use the word Autumn because I’m English, and because I’m correct. I’m often asked which of our fragrances is my favorite. And I use the American spelling of favorite because it’s my blog and I can say whatever I want whenever it suits me. Truth is, I don’t have one but I tend…
Meet Chelsea, our resident doggo and fragrance queen extraordinaire. For an old lady, she’s unbelievably modern in her choices of scents. Currently she’s on summer holiday in Cornwall, England; seaside, sand and seaweed featuring heavily in her outdoor days! If you want to feel instantly beachy on your own mini-vacation, switch your refills to Coastal…
Welcome to my first post. I intend to say exactly what I think and hope to give a good accounting of everything HYscent. I may piss some people off but what’s the point of this blogging malarkey if you can’t be honest. so…. I’m here in Antwerp en route to ISSA Interclean Amsterdam. Going to…
We are very much looking forward to showing at this years ISSA/Interclean show in Amsterdam. If you’ll be there make sure you drop by and say hello. Date: 15 – 18 May 2018 You can find us at: Location : Hall 11 Stand : 11.305 Pavilion of the Americas Our Customers Finding New Sales…