Simon Says

The news from Simon Sassoon, Co-Founder & CEO

Simon Sassoon, HYscent
HYscent Leaf

A Closer Look at HYscent’s Fragrances: Kismet

When you think of the word kismet, words like existential, transcendent, destiny and fate probably come to mind. However, those English words are just derivatives that we have placed on the original word that has been appropriated from the Arabic word ‘qisma’, meaning portion or lot. Considering this, what does kismet actually mean? Most people…

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Bring spring indoors with HYscent!

The time is coming when the days are longer and the weather warmer, we’ve braved winter’s storms and we’re most definitely ready for a bit of sunshine! But spring doesn’t have to start on the outside we can start it right in your building! Take a look at some of our most popular scents that…

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HYscent 2019 HYlights

HYscents 2019 HYlights and what a year it has been! We have just taken a moment to look back on 2019, what a year it was for HYscent. We have gotten to travel the world, from Australia to London and from Korea to Helsinki, HYscent is now recognised around the globe and I couldn’t be…

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HYscent Travels: Helsinki

After an incredibly successful trip to The States you’d think that some time off was due. Well you’d be wrong in thinking that, at least for now. After a lengthy eleven hour flight and a three and a half hour layover in London, I was back on a plane to Helsinki. Absolutely finished, some shuteye…

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HYscent Travels: USA

No rest for the wicked… apparently. November was another busy month as I had to jet back out of the country, this time I flew out to America with lots going on for both myself and the team. First up was the Big Apple followed by Las Vegas with Los Angeles as my last stop.…

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HYscent Travels: Korea 

After a successful and busy time in Hong Kong, Simon jets off to Korea to reconnect with another friend and long-term HYscent representative, Kee. Although, don’t be too envious, as Simon departs Hong Kong at 11.25pm only to arrive in Seoul at 5.45am!    However, the tasty meal and beverage certainly makes it a little…

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HYscent Travels: Hong Kong

As the HYscent brand continues to expand across the world, it requires Simon to visit all the fantastic countries that are embracing the power of fragrance marketing. For that reason, the mastermind behind HYscent is jetting back off to Southeast Asia in style, to pay both new and old clients a visit.    We’re almost…

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HYscent HYlights: Updates

As you’ll already know, HYscent is always up to exciting things across the globe, and this month has been no exception. Keep reading to discover exactly what we’ve been up to, and where!   Start as you mean to go on, and in this case, it’s a rather big high. HYscent was approached by sportswear…

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HYscent hits the classroom in Vietnam

Here at HYscent we think it’s important to never stop learning. As it turns out, our distributors at VFC also believe that too. They’ve been getting up to some amazing things in the name of HYscent, by offering training courses on our scent machines.   Who else wants to go back to the classroom?  …

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HYscent Travel HYlights: New York

Start spreading the news, HYscent is leaving today… for NYC! It appears that Simon just can’t sit still for long without getting itchy feet. This time, it’s the concrete jungle that’s taken his fancy! Although, it certainly isn’t Solo and Dual’s first-time hitting big apple, as neighbouring New Jersey is actually the home of HYscent…

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HYscent Travel HYlights: Beligum

Just when you thought it was all over, Simon is off again! But this time he’s swapping wings for wheels and driving 500 road miles from Cornwall to Ghent, Belgium.   Did you know that Ghent is actually the largest city of the East Flanders region in Belgium after Antwerp? This makes it the perfect…

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HYscent Travel HYlights: India

Simon arrives in Bangalore, India in the early hours of the morning, when Simon decides it’s the perfect time for some meditation. After all, he’ll be needing a lot of energy for his first full-day in India tomorrow.     Prithviraj, the Area Sales Manager for HYscent India distributor, Mystair, for over six years, comes…

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HYscent Travel HYlights: Thailand

Prepare yourself Bangkok, because HYscent has just arrived to create a storm of beautifully scented spaces. Simon is picked up in a chauffeur driven car and taken to his equally fancy hotel room. Simon spends the next three hours meeting one of HYscent’s newest distributor in Thailand, Seksan from Rubbermaid. Not only grateful to have…

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HYscent travels HYlights: New Zealand

The next 3 days have got off to a good start judging by Simon’s luxurious hotel room, top floor views, a 46” Samsung HDTV and a very inviting bath. Simon would love for you to meet Trish and Ray Butler of Pure Concepts. Trish and Ray have been distributing HYscent products for an amazing six…

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HYscent Travel HYlights: Australia

After a 22-hour flight, Simon is officially down under! With a hotel room view of the Sydney North Shore, Simon isn’t entirely convinced he’s going to want to leave.     It’s Simon’s first morning in Sydney, and there’s only one place you’ll be able to find him. In the head office of Star Hygiene…

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HYscent Travel HYlights: Korea

Simon finally gets to catch a few hours of sleep on his way to Korea, where he’ll be spending the next six days meeting with legendary HYscent distributors and pitching HYscent scent diffusers in Korea. Simon meets the master distributor of Korea, Kee Kwon. The boys catch up over a refreshing drink and plot on…

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HYscent Travel HYlights: Hong Kong

Simon sadly waves goodbye to the infectious and positive energy of his incredible Vietnamese colleagues and heads off for another plane journey. This time, HYscent is off to the bustling and vibrant Hong Kong. Simon catches the air train from the airport, and five quick stops later he arrives at Tin Hau, feeling a little…

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HYscent Travel HYlights: Vietnam

After a slightly painful and early start, Simon bids farewell to Malaysia and is on his way to Vietnam! All is made a little easier with this gorgeous sunrise and impressive breakfast buffet on route, however. After a grand total of one hour’s sleep, Simon has chance to briefly admire the view of the Saigon…

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HYscent Travel HYlights: Malaysia

Simon’s adventure around the globe has well and truly begun. So far, HYscent has touched down in Vietnam, Malaysia, Hong Kong and Korea, spreading the word about the incredible power of fragrance. It’s certainly been a whirlwind of meeting new friends, reconnecting with old friends, winning some incredible business and trying some very tasty food,…

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Bringing HYscent to Life: Simon Sassoon

Simon Sassoon, the brilliant mind behind HYscent, reveals the unlikely moment his business idea was born and gives us an inside scoop into the exciting and innovative scent marketing industry.    Can you tell us a bit about the birth of HYscent?     I was visiting a friend of mine who was exhibiting her…

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HYscent Travels

We’re off on a Far-East adventure, and you’re invited…   Brazilian lyricist Paulo Coelho once said, “If you think adventures are dangerous, try routine: It’s lethal.” This is something that HYscent’s creator and founder, Simon Sassoon wholeheartedly embraces when it comes to ensuring the HYscent brand continues to make waves across the globe. Simon is…

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ISSA Dallas 2018

Well yes, sometimes I have to do the networking but what a delight it is to get out there and meet old and new customers! Attended by over 700 exhibitors, including dear old HYscent, it’s an invaluable resource for honing a competitive edge, expanding globally and growing a company. Not to mention seeing the actual…

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How Can We Do Our Bit?

This week has seen the breaking news that if we as humans don’t ratchet up our efforts towards climate change, we’re all shafted, pretty much. My hood: don’t mess it up – For those of you already on board, who understand why HYscent is the only ecologically sound system verses aerosol fragrancing, well, there’s always…

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Barcelona!

Such an energetic and vibrant city! I was lucky enough to go and also welcome new distributors into the HYscent family. Jean Concalves, Miquel, Simon and Ignacio and Miquel having a HYscent Hug You know what else – Barcelona, famous for its flower festivals, was such a fragrance inspiration for the future. I loved it.…

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Heaven Scent Autumn

Yes, I use the word Autumn because I’m English, and because I’m correct. I’m often asked which of our fragrances is my favorite. And I use the American spelling of favorite because it’s my blog and I can say whatever I want whenever it suits me. Truth is, I don’t have one but I tend…

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Meet our Hyscent Ambassador & Mascot

Meet Chelsea, our resident doggo and fragrance queen extraordinaire. For an old lady, she’s unbelievably modern in her choices of scents. Currently she’s on summer holiday in Cornwall, England; seaside, sand and seaweed featuring heavily in her outdoor days! If you want to feel instantly beachy on your own mini-vacation, switch your refills to Coastal…

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ISSA Amsterdam 2018

Welcome to my first post. I intend to say exactly what I think and hope to give a good accounting of everything HYscent. I may piss some people off but what’s the point of this blogging malarkey if you can’t be honest. so…. I’m here in Antwerp en route to ISSA Interclean Amsterdam. Going to…

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